Creating a personal connection is essential when you engage with potential customers. You might not convince someone to dump a bucket of ice on their head, but that personal connection could link you to a client where you can really help.
The difference between a good event and a GREAT event often comes down to the speaker. It is not enough to entertain. Clients rely on Ian to educate, engage, entertain, and inspire audiences to enable dramatic
Same Side Selling helps sellers break through sales barriers by turning confrontation into cooperation. The book is co-authored by Ian Altman (an expert ‘Sales’ guy) and Jack Quarles (an expert ‘Buyer’ procurement guy).