CEO’s, Executives, Sales Leaders, and Professionals call on Ian when they need a boost in the arm to grow revenue.
- They are wasting too much time on deals that go nowhere;
- They often compete on price, even though they offer strong value;
- They realize that they give away too much free advice during the sales process; or
- They are not sure if their lack of sales is a result of selling skills, product features, messaging, or approach. Regardless, their message is falling on deaf ears.
- Speaking at retreats, conferences, or meetings to provide insight, inspiration, and motivation about how to reverse the buyer-seller dynamic;
- Leading workshops of professionals on specific steps they can take to reverse the buyer-seller dynamic to get to the truth in selling situations. Ultimately, learn how to avoid playing fetch with prospects where you are the dog;
- Working with their leadership on a regular schedule to teach the Upside-Down Selling program, define strategic targets, and provide ongoing mentoring to help them become outrageously successful targeting and winning business.