Podcast: Dump your elevator pitch. What you need is a great “Elevator Rant!”

| October 29, 2009 | 0 Comments

In this CEO Essentials Podcast from BrightHill Group, Ian and Tom Cooper talk about:
* Why your customers need you to tell them about the problems you solve (not product features)
* How an “elevator rant” is MUCH better for sales than an “elevator pitch”
* A simple formula to help your customers know when it’s time to buy (now!)



Bright Hill Group

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Category: podcast episodes, Same Side Selling

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