Same Side Selling


“Are you tired of playing games with your customers?

“Does it sometimes seem like you and your client are working against each other?”

Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

A Different Type of Book on Selling

What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both “sides”: a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer’s perspective is baked into every sentence of the book, along with the seller’s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.

Discover how to make the sales process easier & more productive:

You can get your copy of Same Side Selling on Amazon.


Invitation to a Same Side Selling webinar

Join our exclusive Same Side Selling Webinar. The webinar will cover concepts from our new book that are meant to help you avoid delays and break through barriers during the sales process. We will also answer your specific questions on how to apply same side selling to your business.

Order a copy of Same Side Selling from Amazon before April 30 and you can join the webinar at no cost. Send a copy of your amazon book receipt to and we will send you call-in details for the webinar.

As an added bonus, if you order 15 or more hardcover copies we will also send you a $50 Amazon Gift Card. So order a copy of Same Side Selling for your entire team and everyone gets to attend the webinar.

Upside-Down Selling

What is Upside-Down Selling™?

uds_coverUpside-Down Selling takes just about everything you know about the selling process and turns it on its ear – upside-down, if you will…

  • That means shifting the mindset from “pushing for sales” to delivering value. 
  • That means getting away – far away! – from the traditional stereotypical perception of salespeople as plaid-jacket-wearing, lying weasels.
  • And that means achieving outrageous success by comfortably engaging your entire team to grow revenue.

With Upside-Down Selling, you’ll quickly realize that your greatest growth potential is sitting right under your nose.

You can get your copy of Upside Down Selling

on Amazon:






Also available on On iTunes Upside Down Selling: An Integrity-Based Sales Approach to Avoid Being Predictable

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